In the 1970's hippies came to Trancoso out of curiosity. But they stayed out of passion. Passion for a way of life centered on personal wellness inspired by unspoiled nature - rainforest, mangroves, beaches and the sea - plus the timeless wisdom of Bahian and native American traditions.

Knowing the real Trancoso means staying on the Quadrado, its picturesque, UNESCO-protected town square. Half UXUA's casas here date back 500-years to the village's founding. The hotel was crafted using traditional techniques, reclaimed materials, and antiques, all by local artisans collaborating with designer Wilbert Das.

Authenticity is the greatest luxury a visit to Brazil's Bahia state can offer, and living among native families in the heart of old Trancoso delivers the experience naturally, in style and comfort, and with an ethos of sustainability. 5-star hotel service, a stunning rustic beach lounge, and an innovative organic spa complete the perfect holiday.

In a world getting just slightly homogenous, this is a place with its own atmosphere so distinct, its own history, nature, and culture so unlike any other, that they left the world of major design companies and packed our things for Trancoso.

Wilbert Das is their leader, he made the first move, a personal commitment to life in Bahia. To work and philanthropy. He loved it when he first arrived in 2004, and loves it even more today.

UXUA is defined by authenticity, and their beach lounge is its pure expression. They restored an old fisherman bar, and serve still from an antique wooden boat topped by a canvas roof. Low impact, sustainable, and delightful.

Bahian cuisine and innovative tropical cocktails, all UXUA standards. Surf, sea kayaking, beach volleyball, wooden gym, all at Trancoso's most central beach just steps from the Historic Quadrado.

Every UXUA Casa has its own, deep sofas reserved for them on the beach. Its only an 8-minute walk from the hotel, through the Historic Quadrado and down a wooded path leading to a simple wooden bridge passing over one of the best-preserved stretches of Atlantic mangrove in Brazil. Arriving at UXUA Praia, towels, every imaginable drink, and UXUA's innovative Bahian fusion cuisine await. As do all the services one could wish for; massage, yoga, and capoeira lessons all available.

The only hotel honored in both 2015 and 2016 as a finalist for Virtuoso's Sustainable Tourism Leadership Award, UXUA has created a tropical luxury resort without invading nature; instead hosting visitors in the very heart of a historic community. The ingredient which makes it work is the gracious, welcoming attitude of the people of Trancoso. Among these neighbors are leaders of many deserving social projects they love to support.